Who We Are

Shorooq Partners is a leading seed-stage venture capital fund based in Abu Dhabi. We invest in entrepreneurs in the Middle East, North Africa and Turkey. We are excited to embark with Founders on their journey as early as pre-seed stage. When we come in, we like to lead the round and help the rest of the process take flight.

What We Do Differently

As partners to the entrepreneurs we back, we are respectful of Founders’ time and needs and we highly value honest and transparent discussions throughout the journey. We will ask for your time if we can commit our time back. Whether we embark on a Founder’s journey or not, we are always happy to help, be it leveraging our network or advising on business strategy.

We strive to take an initiative and make the bold move where we see proof of innovation and potential for growth.

CASE STUDIES

Company

Robo-advisor wealth management platform

Problem

Saving / investing options are limited for millennials in the region. Not everyone knows what to invest, where to invest and how to invest so cannot do “active investing”

Not everyone has access to expensive wealth advisors who require significantly high net-worth, so cannot even do “passive investing.” How to solve this problem?

Shorooq’s Involvement

Shorooq has been engaged with Sarwa as Advisors even prior to the Founders getting accepted in the DIFC Fintech Hive Accelerator Program. We had a strong thesis in their value proposition and saw the regulation was adapting to encourage more fintech innovation in the region

Outcome

As a result, today Sarwa is well-featured as one of the region’s early fintech success stories.

Company

Agtech startup based in UAE aiming to leverage technology to solve the region’s fundamental agricultural challenges

Problem

Food & water security (sustainability), quality, safety and affordability of fresh produce

Shorooq’s Involvement

Shorooq diligenced the industry & market, incorporated the Company, acquired the land, recruited the A+ team, legalized a structure and led the early stage investments (Pre-Seed and Series Seed). Shorooq sits on the Board

Outcome

Pure Harvest raised the largest ever Series Seed in the GCC history, with a cumulative funding of USD$5.5MM for the initial phase of the project

Won the Gulf Business Award 2018 for the SME category

Company

Products and services rental online platform without carrying any inventory of their own – light asset model with no capex

Mission is to take sharing economy beyond cars and houses and embed day-to-day individual and corporate product / service usage into it

Problem

We would prefer to “rent” vs. “buy” on many occasions but we struggle to find the go-to place to rent these products and services, although we come across hundreds of options to purchase these same products and services.

Several individuals, sub-scale suppliers who provide specific categories of inventories exist today but lack substantial scale to address the wider market, capital to supply various categories and resources to promote their services and expand to other geographical territories

Shorooq’s Involvement

Shorooq diligenced the industry, legal structure and competitive landscape, had multiple customer calls with the B2B and B2C clients, discussed with RentSher India operations and led the Series Seed investment. Shorooq sits on the board

Outcome

RentSher now spans across 10+ cities in UAE and India, and will soon expand beyond the region

Company

Robo-advisor wealth management platform

Problem

Saving / investing options are limited for millennials in the region. Not everyone knows what to invest, where to invest and how to invest so cannot do “active investing”

Not everyone has access to expensive wealth advisors who require significantly high net-worth, so cannot even do “passive investing.” How to solve this problem?

Shorooq’s Involvement

Shorooq has been engaged with Sarwa as Advisors even prior to the Founders getting accepted in the DIFC Fintech Hive Accelerator Program. We had a strong thesis in their value proposition and saw the regulation was adapting to encourage more fintech innovation in the region

Outcome

As a result, today Sarwa is well-featured as one of the region’s early fintech success stories.

Company

Agtech startup based in UAE aiming to leverage technology to solve the region’s fundamental agricultural challenges

Problem

Food & water security (sustainability), quality, safety and affordability of fresh produce

Shorooq’s Involvement

Shorooq diligenced the industry & market, incorporated the Company, acquired the land, recruited the A+ team, legalized a structure and led the early stage investments (Pre-Seed and Series Seed). Shorooq sits on the Board

Outcome

Pure Harvest raised the largest ever Series Seed in the GCC history, with a cumulative funding of USD$5.5MM for the initial phase of the project

Won the Gulf Business Award 2018 for the SME category

Company

Products and services rental online platform without carrying any inventory of their own – light asset model with no capex

Mission is to take sharing economy beyond cars and houses and embed day-to-day individual and corporate product / service usage into it

Problem

We would prefer to “rent” vs. “buy” on many occasions but we struggle to find the go-to place to rent these products and services, although we come across hundreds of options to purchase these same products and services.

Several individuals, sub-scale suppliers who provide specific categories of inventories exist today but lack substantial scale to address the wider market, capital to supply various categories and resources to promote their services and expand to other geographical territories

Shorooq’s Involvement

Shorooq diligenced the industry, legal structure and competitive landscape, had multiple customer calls with the B2B and B2C clients, discussed with RentSher India operations and led the Series Seed investment. Shorooq sits on the board

Outcome

RentSher now spans across 10+ cities in UAE and India, and will soon expand beyond the region

Our Sweet Spots

Humble Brags

  • Investor of the Year 2018
  • Fastest Growing VC Award in 2019
  • Recognized by Forbes Middle East as a part of the top 20 VCs in the Middle East, top 10 in UAE and #1 in Abu Dhabi